The natural progression across visual design, product engineering and system architecture.
Everything started in visual design. Working deeply across typography, layout, brand identities, and interfaces built the core instincts I rely on daily: spatial judgement, aesthetic restraint, hierarchy, and user-centred clarity.
I view software through a designer’s lens. Clean code without taste produces forgotten utilities; design ensures things feel intentional, effortless, and humane.
For years, design was constrained by the implementation barrier—prototypes handed off to engineering teams. AI-assisted development and modern workflows permanently removed that barrier.
Leveraging modern AI tooling and rapid scaffolding, I independently architect, build, and ship complete digital products across React Native (iOS/Android) and modern web stacks. Having shipped 18+ live products, I take full ownership from blank canvas to production.
Shipping products revealed that tools rarely exist in isolation; lasting impact comes from the operational engines behind them.
Through my role at Here For Youth and independent projects, I design end-to-end digital infrastructure—custom partner CRMs, internal staff portals, AI evaluation pipelines, and automated workflows that save hundreds of operational hours.
I’m Yasar Shehzad—a product builder, designer, and systems specialist based in London. I operate at the intersection of aesthetic craft, software engineering, and organizational workflows.
I don't belong to the conventional division between a designer who stops at mockups or an engineer who treats typography as an afterthought. I believe the most compelling digital experiences happen when high aesthetic standards and real technical execution are held by the same person.
My foundation was built in graphic design, visual identity, and independent publishing. Over several years, I directed brand communications, designed editorial publications, and founded publishing imprints that reached global audiences. That background gave me an obsessive eye for typography, spatial balance, and visual restraint.
When generative AI and modern development tools emerged, I embraced them as the ultimate leverage. AI-assisted development workflows allowed me to break through the traditional handoff barrier—moving from prototyping interfaces into directly building, launching, and maintaining 18+ live products on the iOS App Store and web.
Today, I lead digital innovation and systems infrastructure at Here For Youth, building bespoke partner CRMs, internal portals, and automated evaluation engines that eliminate hundreds of hours of operational friction for youth programmes.
Concurrently, I build independent software—ranging from computer vision sports coaching tools like Padel Coach AI to daily utility companions and cultural web applications.
My ethos is pragmatic: I don't chase technology for its own sake. Whether solving a problem requires a native iOS app, a webhook automation, a revised data schema, or simply a clearer human process, my goal is always to create tools that feel intentional, durable, and genuinely useful.
"Designing the interface became designing the product. Designing the product became designing the system."
Multidisciplinary product builder, designer, and systems specialist with a degree in Multimedia Technology (BSc Hons 2:1) and over 15 years of practical experience across visual communication, independent publishing, mobile/web software engineering, and organizational systems architecture.
Pioneered autonomous end-to-end product delivery using AI-assisted development workflows—moving from high-craft UI/UX design into independently coding and launching 18+ live mobile and web products on the Apple App Store and web. Currently directing digital systems and partner infrastructure at Here For Youth, engineering automated evaluation pipelines, partner CRMs, and operational platforms.
Directing end-to-end digital transformation, data systems, and technical innovation across youth programmes and community partnerships.
Designing, coding, and launching commercial mobile applications and web products across sports AI, habit tracking, lifestyle, utilities, and religion.
Founded and directed two educational publishing imprints producing faith-based literature, children’s books, and multimedia resources distributed worldwide.
Bespoke creative direction, brand identity, and web design consultancy for SMEs, educational establishments, and community initiatives.
Oversaw school administrative operations, financial recordkeeping, and external communications while heading creative direction.
Frontline youth engagement, community outreach, and grassroots sports mentoring in East London.
Multimodal computer-vision sports coaching application. Analyzes uploaded match video footage to assess swing mechanics, footwork, and tactical positioning with automated shot grading. Active paying subscribers.
Enterprise-grade partner database and automated youth evaluation scoring engine tracking 140+ cohorts. Integrates automated evaluation algorithms with staff portals, reducing hundreds of hours of manual administrative time.
14-route static research, advocacy, and campaign platform. Engineered using Astro and strict TypeScript with zero client-side JavaScript for maximum performance and accessibility.
Interactive squad drafting tool and mathematical 38-game season simulation engine with real-time league tables and tactical chemistry calculations.
Distraction-free, zero-latency browser-based writing and image editing canvas operating strictly local-first with offline persistence.
Native utility apps published on Apple App Store—featuring caffeine intake tracking with customizable brewing logs (BrewLog) and automated multi-cause charitable allocation calculations (Sadaqafy).
Graduated with Second Class Honours (Upper Division 2:1). Comprehensive study of digital multimedia systems, visual communication, computer graphics, audio/video post-production, interactive design, and web technology.
Advanced Vocational Certificate in Education in ICT (Double Award), AS Level Communication Studies, and GNVQ ICT.
8 GCSEs including English, Art, Information & Communication Technology (ICT), and Graphics Technology.